71hp8R9NmWL._UF350,350_QL50_.jpg。s-l1200.jpg。Michael R King COM445 4 Apple Valuation Project - YouTube。Corporate Valuation, 2e | myBusinessCourse。Valuation: Measuring and Managing the Value of Companies is a textbook on valuation,corporate finance, and investment management by McKinsey & Company. The book was initially published in 1990 and this is a 3rd edition.